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Apple's CEO: We may sell multiple iPhone models in the future

Karen Haslam | May 31, 2013
Tim Cook seems open to the idea of iPhone mini, iPhone maxi, but only when tradeoffs can be met, and if people really want them.

"At this point we felt that the Retina display that we are shipping is overwhelmingly the best."

"That's why the tradeoffs exist. In a hypothetical world where the tradeoffs didn't exist you could see that being one of the things that differentiates."

CEO Tim Cook recently emphasised that the company will not launch a bigger iPhone in the foreseeable future. In a conference call with analysts, Cook said that the company won't be launching a bigger iPhone until building one doesn't require any 'trade-offs' in order to accommodate a larger display.

"Our competitors have made some significant trade-offs in many of these areas in order to ship a larger display," Cook said. "We would not ship a larger-display iPhone while these trade-offs exist."

A second iPhone model
However, in his interview with AllThingsD, Cook did admit that Apple may one day release a second model alongside the iPhone. He began by saying: "We haven't so far. That doesn't shut off the future."

There have been calls for Apple to produce a so-called Phablet (the word is a combination of the word Phone and Tablet, it doesn't mean the device is Fab). The Galaxy Note is one such oversized phone, and the company is estimated to have sold about 25 million Notes in 16 months, which sounds a lot until you note that Apple sold 48 million iPhones in just one quarter, as we explained here.


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