"Many believe Apple is creating further fragmentations and a ripple effect in the industry by not being open. However, love it or hate it, with Apple on the scene it certainly draws greater attention to in-car apps. And now with the Android Auto standard on the scene, both will certainly drive adoption of in-car apps," Filomena Berardi, senior analyst at ABI, said in a statement.
Thilo Koslowski, vice president of Automotive Industry Advisory Services at Gartner, said automakers must do a better job of offering mobile technology themselves or have their lunch eaten by rivals in the tech industry.
"This is the year, this is the time that the auto industry has to go out there and really start embracing technology," Kowlowski said. "Technology will really kind of define the future of the automotive industry. This is a defining moment."
Koslowski pointed to Google and its self driving car, mobile digital distribution platforms such as Google Play and in-car smartphone connectivity platforms, such CarPlay, as signs of bigger things to come.
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