“Apple is really under tremendous pressure to come out with something different and something new,” Greg Sterling, an analyst at Opus Research in San Francisco told Bloomberg. Photo: Bloomberg
Under pressure to launch an innovative new device, Apple has tapped engineers from its computer software team to help hasten the development of its next smartphone operating system, iOS 7, it has been reported.
Sources, who weren't identified, have told the Wall Street Journal's technology blog AllThingsD that the additional manpower would help it ready the software so it could preview it at the company's annual Worldwide Developers Conference in San Francisco next month.
Bloomberg, which also cited unidentified sources, homed in on some of the possible updates expected to be released on time in September. These reportedly include "dramatic" changes to the iPhone's email and calendar tools.
The reports have not been confirmed by Apple.
Bloomberg said product design head Jonathan Ive, who was responsible for Apple's minimalist hardware, is revamping iPhone and iPad app designs in a newly expanded role.
Greg Sterling, an analyst at Opus Research in San Francisco told Bloomberg that "Apple is really under tremendous pressure to come out with something different and something new".
Ive has "a tremendous sense of design, and he's been the guru behind a lot of these enormously successful products, but he's always had someone like a Jobs to push back on him and give him some guidance, and it's not clear that Tim Cook is capable of playing that role. Maybe without a collaborator, he's not as strong."
Apple hasn't changed the look of the operating system and key functions such as the keyboard since the first iPhone debuted in 2007.
Apple's latest iOS 6 has been on the market for less than a year. It came under tremendous scrutiny days after it launched when users realised Apple replaced the pre-installed Google Maps app with its own maps app which endured several teething problems including loading images of a "melted building".
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