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Apple will launch iOS public previews to get more eyeballs on bug hunt

Gregg Keizer | Feb. 24, 2015
Apple will launch an invite-only public beta of iOS 8.3 next month, then expand the program this summer with iOS 9, according to online reports.

The success of the OS X Yosemite public preview — even though that OS was also criticized for containing bugs — likely emboldened Apple to dive into the far more popular iOS, said Gottheil.

"But given the nature of automatic updates, this is really more a matter of setting expectations and communicating the state of the product than a change in the process," said Gottheil, referring to the idea — accepted by some, rejected by others — that software is always a work in progress.

"With a public beta, Apple can do what they did with Siri, say 'This is not a finished product, software is not 100% bug-free,'" said Gottheil. "They can say, 'We told you,' when problems crop up."


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