The success of the OS X Yosemite public preview — even though that OS was also criticized for containing bugs — likely emboldened Apple to dive into the far more popular iOS, said Gottheil.
"But given the nature of automatic updates, this is really more a matter of setting expectations and communicating the state of the product than a change in the process," said Gottheil, referring to the idea — accepted by some, rejected by others — that software is always a work in progress.
"With a public beta, Apple can do what they did with Siri, say 'This is not a finished product, software is not 100% bug-free,'" said Gottheil. "They can say, 'We told you,' when problems crop up."
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