"It's more fun and more colorful than any iPhone we've had yet."
The iPhone 5c is available in a variety of colors: blue, green, white, pink, and yellow. The fronts of the phones are black, while all the rest of the body uses the new color, including the buttons and switches.
IMAGE: APPLE. The iPhone 5c comes in five bright colors.
When you turn on the iPhone 5c, the default wallpaper is color-matched to the phone's body. There's also a new line of custom cases, made of a soft-feel silicon rubber with microfiber internals, and cutout patterns of circles on the bottom two-thirds of the case. "You get this amazing combination of color between the iPhone 5C and its case."
The iPhone 5c is made of a hard-coated polycarbonate, with a steel-reinforced structure for incredible rigidity—doing double duty as an antenna. The phone uses the iPhone 5's 4-inch Retina display. It's powered by an A6 chip, and offers higher-capacity battery performance, with a larger battery than the original iPhone 5. And it offers an 8MP iSightcamera.
IMAGE: APPLECases for the iPhone 5c
On the front, the iPhone 5c sports a new FaceTime HD camera that Schiller said is improved from prior iterations. And the phone supports more LTE bands than any other smartphone in the world, Schiller said.
Pricing and availability for the iPhone 5c
The iPhone 5c costs $99 for the 16GB model, or $199 for the 32GB model, with a two-year contract. The cases are also available in the same six colors; they're available for $29 each. The unlocked prices for this model are $549 for the 16GB version and $649 for the 32GB version.
You may pre-order the iPhone 5c starting on September 13. It also will be on sale September 20 in the Apple Online Store, Apple's retail stores, and through AT&T, Sprint, T-Mobile, Verizon Wireless, as well as select Apple authorized resellers.
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