Welcome to our New Apple TV release date, rumours and leaked images article, here we plan to do everything that the title suggests. We are going to bring you everything we know about the 4th generation Apple TV release date so you can know exactly when the new Apple TV is coming out. Also we are going to bring you a few of the juiciest rumours that are flying round the web's most trusted websites too. Finally we have new Apple TV images to show you (and we'll update this as more come in). So sit back and relax, we're got the new Apple TV covered.
We'll update this story as more information becomes available, so be sure to check back from time to time.
Following Apple CEO Tim Cook's comments that the television is an area of "intense interest" for the company, the web has lit up with speculation about what the future could hold for Apple's widely anticipated living room take-over. Most of the excitement surrounds the idea that Apple might have an actual television in the pipeline (fuelled by Steve Jobs' comments in his biography that he had "cracked" television). However, many are speculating that Apple might intend only to update the Apple TV set top box in such a way that Apple might be able to transform television without even having to build a box of their own.
Will Apple launch a new Apple TV or an Apple Television?
Reports from the Far East claim that there is a fully-fledged Apple television already in production, however, even the most excitable of analysts thinks it's unlikely that Apple will launch a television set this year. Instead it seems much more likely that the company will be revamping its Apple TV set top box with new features.
There is a school of thought that Apple would be better off concentrating its efforts on developing its current Apple TV device, rather than pursuing the idea of an actual television (described by some as the iTV despite that being the name of a UK TV channel).
However, some reports suggest that even the Apple TV, for so many years descried by Apple as a hobby, is a dead end. The market for set-top boxes is a growing one, according to HIS iSuppli, but it is still insignificant when compared to other markets, such as smartphones. One reason for the lack of popularity of set-top boxes is that more and more smart TVs have the functionality built in. So why buy a separate box.
Whether it turns out to be a lucrative market or not, all eyes are on Apple to fix it, and if the company doesn't do anything relating to television this year it's likely to disappoint many and, perhaps unfairly, attract criticism.
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