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Apple to expand, recast iPhone portfolio today

Gregg Keizer | Sept. 10, 2014

The conversations with the analysts may not have come up with a consensus, but they did illustrate the greater number of options Apple has this year than last, a fact that contributed to the experts' discord.

In turn, that may mean Apple has a chance to sell more iPhones — of various configurations — in this year's last three months than in any previous quarter. Even though Bajarin isn't a financial analyst, the kind who regularly forecast quarterly unit sales of Apple's hardware, he ventured the figure of 60 million as within reason. If Apple did sell that many smartphones, it will have grown sales by nearly 18% over the same period in 2013.

Apple will reveal its iPhone line-up later today at the Flint Center for the Performing Arts on the campus of De Anza College in Cupertino, Calif. The venue is important, as it was there that co-founder Steve Jobs pulled the new Macintosh out of a tote bag 30 years ago, then in 1998 rejuvenated Apple's personal computer when he presented the first iMac.

Apple will kick off the presentation at 10 a.m. PT (1 p.m. ET), and for the first time for an iPhone roll-out, will webcast the event live. The broadcast will play on Apple's website.

Currently, Apple is redirecting all traffic from the home page of its apple.com domain to the webcast's location, another strong signal that the company will not only unveil new more iPhones than usual, but will also show off its long-awaited wearable line.

 

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