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Apple to court Android defectors with switcher's app

Gregg Keizer | June 12, 2015
Apple did not trumpet it earlier this week during the keynote address kicking off its Worldwide Developers Conference (WWDC), but the company will release an Android-to-iOS migration app alongside iOS 9 this fall.

If Apple's smart, it will most aggressively pitch the Move to iOS app to consumers in China, according to data from Milanesi.

Although 10.8% of the iPhone buyers in the U.S. during the three months ending in April were switchers, that was dwarfed by the 49.8% in China, again illustrating the draw of the larger-screen iPhone 6 (4.7-in.) and iPhone 6 Plus (5.5-in.) there.

If Cook's January commentary was accurate, he was probably talking about China, where the larger devices has fueled a huge uptick in iOS's share of the smartphone OS market. In August 2014, the month before the iPhone 6 and 6 Plus were launched, iOS powered just 14.2% of all smartphones in China, Kantar said, while Android ran a whopping 83.9%. By April, iOS had climbed to 24.4% and Android had slipped to 74% in the People's Republic.

The European Union fell between those extremes, with 29.4% of iPhone buyers coming from an Android smartphone in the three months ending in April.

"The numbers have been pretty constant since the launch of the new products [the iPhone 6 and 6 Plus], which provided a boost in switchers, especially thanks to the larger screens," said Milanesi.


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