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Apple Seed launches eight startups in Singapore

Zafirah Salim | July 13, 2015
It is currently incubating 16 start-ups at JTC Launchpad @ One-North, which is a start-up cluster where key players of the entrepreneurship community converge to develop and nurture start-ups in Singapore.

At its inaugural Startup Expo held last Friday (July 10), local venture accelerator, Apple Seed, presented eight of its portfolio ventures.  

These eight startups include Trakomatic (retail analytics), Fashory (fashion social commerce mobile app), Overdrive (mobile app for transport and automation), Viswire (maritime, defence and automotive simulation systems), Petfie (social networking platform for pet lovers), Buy4you (online e-commerce concierge service), Near Circles (messaging app for community discussions) and Flaime (matrimonial app).  

All of these startups - which have ready technologies to be deployed across pan Asian markets - are homegrown, except for Viswire, which is based in India.

Supported by SPRING Singapore's Incubator Development Programme since 2014, Apple Seed is currently incubating 16 start-ups at JTC Launchpad @ One-North. Developed by JTC Corporation, the LaunchPad is a start-up cluster where key players of the entrepreneurship community converge to develop and nurture start-ups in Singapore.

For these eight particular startups, Apple Seed has helped them with their regional business expansion. It accelerates startups through a combination of on-site training, mentoring, market access trips and investor relations to support the development of their business.

"Entrepreneurship development is a four stage process: Awareness, Awakening, Action and Achievement. We help founders through their startup journey by getting them awakened to the startup opportunities; biased towards action so that they can achieve their business success," said Kumaran Pillai, CEO of Apple Seed Pte Ltd.

Some of the start-ups incubated under Apple Seed have been working closely with Golden Equator Consulting (GE Consulting), which provides essential business management direction and getting them ready for funding and scaling.

Speaking at the event, Adam Flinter, Director of GE Consulting, said, "We see Singapore as a hotbed for tech start-ups due to the financial capital, government support and investment, infrastructure, stability, and as a safe and transparent place to do business, where IP will be protected."

"Golden Equator Consulting sees the tech sector as a growth engine for Singapore for the next five to ten years, especially as there is still so much untapped opportunity out there in one of Asia's innovative financial powerhouses, Singapore," he added.

Apple Seed has also partnered with Keiretsu Forum, an angel network out of San Francisco, to assist the development of angel networks in Singapore. Apple Seed hosted their Keiretsu's First chapter meeting and launch event which is held in conjunction with the Apple Seed Expo.

 

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