Of course, the fact that lots of folks are calling Apple's first smartwatch the iWatch, even though that is not its name, isn't really a big deal. The name won't significantly affect sales, and it also won't fix many of the software bugs spotted by early users. (My Apple Watch's fitness tracking features pale in comparison to my Fitbit, and in some cases don't work at all, for instance.)
Regardless, I can't remember the last time I saw a technology product on par with the Apple Watch so frequently "misidentified" in the market, and it's hard to believe Apple didn't see this branding confusion coming -- or do something more to avoid it.
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