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Apple quietly refreshes iMac all-in-one desktop

Gregg Keizer | Sept. 25, 2013
Unlike 2012's debacle, it actually has some to sell

Ezra Gottheil, an analyst with Technology Business Research, said that desktops were in decline across the board, not just at Apple, but that the company would continue making the iMac.

"It's a viable, profitable business long term," said Gottheil in an interview today. "Although for a lot of applications, portable is a better solution, there are situations and work environments where a desktop is just a better platform."

Even if consumers largely eschewed desktops, Apple would stick with the business, Gottheil said. "If nothing else, desktops are a developers' platform, and if it's important to them, it's important to Apple," he said.

The new iMacs ship with OS X Mountain Lion, also known as OS X 10.8. Mountain Lion, however, will be superseded next month by OS X Mavericks -- or 10.9 -- as most expect Apple to roll out the upgrade in late October.

Apple has not announced a launch date for Mavericks or talked about a free upgrade program for those who buy a Mac in the weeks or days preceding that launch. In the past, Apple has offered upgrades free of charge to those who buy a new Mac desktop or notebook between the time when it announced the new OS's release date and when the upgrade officially shipped.

New iMacs
Unlike a year ago when Apple introduced new iMacs, most of today's refreshed models will ship within 24 hours. (Image: Apple). Click to enlarge


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