Apple is reportedly looking to make a manufacturing deal with LG Display or Sharp to supply 55in and 65in Ultra HD TV panels for a future Apple television set.
According to DigiTimes, Apple is still in the process of testing display technology, so has yet to come to an agreement with either supplier.
The report claims that Sony is also in talks with LG over the Ultra HD TV panels, and AU Optronics is expected to begin producing Ultra HD TV panels by next year too.
Rumours of an Apple television set have been circulating the web since as far back as 2009, but no such product has been unveiled as yet. The speculation gained traction when CEO Tim Cook said that television is an area of 'intense interest' for the Apple during an interview in December.
Plus, in May, Cook spoke about the surprising success of the Apple TV, and the company's continued interest in finding a way to bring TV into the 21st Century.
It's thought that the Apple television, dubbed iTV, could be a smart TV that uses motion gestures, and could work with the iPad and iPhone.
Earlier this week, it was reported that Apple is trying to get TV companies to agree to let companies skip adverts, as part of a future premium television service. This could be used for the Apple television set, or for an advanced set-top box, which some Apple watchers believe the company will launch instead of an actual TV.
Apple has recently hired Hulu senior VP of Marketing and Distribution Pete Distad, who could help with the Apple TV and on demand TV content challenge.
Sign up for CIO Asia eNewsletters.