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Apple is growing; why not WWDC?

John Cox | April 26, 2013
Tickets to annual conference sell out in 2 minutes

Her story notes that opening of the App Store in 2008 signaled a steep climb in WWDC attendance, which Apple capped that same year at 5,000. That was also the first year that WWDC was a sellout event.

"Since then, the WWDC ticket situation has only intensified," Cheng wrote in 2012, despite the big jump in a ticket's price, to $1,599.

In 2013, it's deja vu all over again.

Options that developers suggested in Cheng's story included: making use of the full Moscone Conference Center, instead of just half of it; split up the conference into multiple events, based on some criteria such as geography, audience or operating system; using a lottery system to offer tickets, or limit the number of tickets sold per hour based on geography for example.

One area not yet publicly explored at least is recasting WWDC in whole or in part as a virtual event, using video, slides, real-time interactive sessions, video and text chat, in short the tools that Apple's products are actively bringing to their users.

Apple is justly proud that its customers don't just use but love the company's products. Maybe those same products could be used to share the love with those that won't be trekking to San Francisco this year. Again.


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