However, Gold said the Apple-IBM deal doesn't put more pressure on BlackBerry, partly because BlackBerry is "already slipping badly in market share and doesn't have a tablet to offer." Tablet sales is where Apple stands to benefit the most.
In a statement, BlackBerry said the deal between Apple and IBM "underscores the ongoing need for secure end-to-end enterprise mobility solutions like those BlackBerry has delivered for years." BlackBerry said it has the most secure devices, software, servers and network to "enable enterprises to be confident that their data is protected from end to end."
BlackBerry warned potential Apple-IBM customers to "think twice about relying on any solution built on the foundation of a consumer technology that lacks the proven security benefits that BlackBerry has always delivered."
Rick Costanzo, general manager of global mobility solutions at SAP, said the Apple-IBM deal "validates what SAP has been doing for the past couple of years."
Instead of Apple-IBM's plans to build 100 services including apps for iOS, SAP has built 300 industry-related mobility apps for 20 industries in the past two years, Costanzo said in an interview. "Our reaction is welcome to the party," Costanzo said. SAP builds mobile apps for iOS, Windows Phone and Windows and Android, he noted. He also said that SAP has the ability to resell Apple hardware. The Apple-IBM news is "important but we've actually been doing this already."
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