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Apple executives on the Mac at 30: 'The Mac keeps going forever.'

Jason Snell | Jan. 24, 2014
Thirty years ago, Apple introduced the Macintosh, and we all learned why 1984 wasn't going to be like 1984. A lot has changed in 30 years, and yet even in as fast-moving a field as technology, Apple and the Mac are still here. A time traveler from 1984, fresh from Steve Jobs's introduction of the original Mac, would probably be able to point at one of today's iMacs and identify it as the logical evolution of the original.

"There is a super important role [for the Mac] that will always be," Schiller said. "We don't see an end to that role. There's a role for the Mac as far as our eye can see. A role in conjunction with smartphones and tablets, that allows you to make the choice of what you want to use. Our view is, the Mac keeps going forever, because the differences it brings are really valuable."

 

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