Apple today began its annual back-to-school promotion in the U.S., once again reprising a gift card deal for customers who buy eligible hardware.
Customers who buy a Mac between now and Sept. 9 receive a US$100 App Store gift card, while those who purchase an iPad, iPad Mini or iPhone receive a US$50 card.
This was the fourth year running that Apple has handed out gift cards and maxed the amount of the offer at $100: For several years ending in 2010, Apple gave rebates of two or three times as much toward the purchase of an iPod Touch.
Unlike last year, however, when the gift cards were good only for purchases at Apple's various app stores, this year the cards can be redeemed for items bought at the company's online and retail stores.
The promotion gives parents of current college students and incoming freshmen, and teachers and staff members of all grade levels — including K-12 — the $100 gift card when they buy a new iMac, Mac Pro, MacBook Pro or MacBook Air.
The iPad Air, iPad with Retina, the iPad Mini with Retina and the iPad Mini; and the iPhone 4S, iPhone 5C and iPhone 5S are eligible for a $50 gift card. While this was the third year that iPads qualified, it was the first for the iPad Air and iPad Mini with Retina, two models that debuted last fall.
Educational discounts for eligible buyers apply, Apple said. Those discounts range from $30 for all iPads to $300 for a top-end Mac. There are no discounts for the iPhone, even ones purchased at full price without a carrier contract.
MacBook Airs are discounted by $50 to parents of students, and faculty and staff; MacBook Pros by $100 to $200; iMacs by $50 to $100; and Mac Pros by $200 to $300.
Apple's running similar deals in other markets, including Canada, where the gift card values run from $55 to $110; the U.K., where the cards come in #30 and #60 denominations; and Germany, where the promotion awards [euro]35 to [euro]70 for app purchases.
Details of the U.S. promotion can be found on Apple's website ( download PDF).
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