"WWDC is their chance to polish off their image, and wow us with iOS 7 bells and whistles," Sinnreich said. He saw iRadio as one of those whistles.
Apple isn't expected to actually launch iRadio next week, but to announce that it is coming, demonstrate some of its features and perhaps talk in general terms of an availability date.
Most analysts believe Apple will unveil a new iPhone this fall, following the schedule of last year's iPhone 5, and simultaneously ship iOS 7 as an upgrade for older models.
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