Apple has announced iTunes Radio, a new music streaming service. Apple's SVP of Internet Software Services Eddy Cue took to the stage at the WWDC 2013 keynote to show off the new service.
iTunes Radio is built into the Music app. There are featured stations that have been created by Apple staff.
Plus, from within iTunes Radio, you can see songs trending on Twitter, or music heard at WWDC, for example.
During the demonstration, Cue tapped 'Summer Songs' station in iTunes Radio, which caused it to begin streaming One More Night by Maroon 5. Then, when you find a station you love, you can create a new station based on that artist or song, and you can share it with a friend.
You can also modify a station, by tapping the star and choosing 'more songs like this,' or 'never play this song.'
iTunes Radio also remembers all the songs you've listened to, and can create personalised genre-focused stations too. "iTunes Radio evolves based on the music you play and download," says Apple.
iTunes Radio also gives users access to "first listen" premeires, Siri integration and the ability to tag or buy anything you listen to.
"iTunes Radio is an incredible way to listen to personalised radio stations which have been created just for you," said Cue. "It's the music you love most and the music you're going to love, and you can easily buy it from the iTunes Store with just one click."
iTunes Radio is built into iOS 7, and works on iPhone, iPod touch and iPad. It is also built in to iTunes on your Mac and PC, and on your Apple TV.
It's free with ads, however, if you're an iTunes Match subscriber, then it's free without ads. iTunes Match costs £21.99 per year.
It looks like iTunes Radio will just be available in the US to begin with, starting in autumn, but will expand to the rest of the world (including us here in the UK) later.
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