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APAC devices shipments to grow 3.2 percent in 2015: Gartner

Zafirah Salim | April 2, 2015
Sales of mobile phones and ultramobiles boost overall devices market.

Combined shipments of devices (PCs, tablets, ultramobiles and mobile phones) in the Asia Pacific region are predicted to total 1.2 billion units this year - an increase of 3.2 percent compared to 2014, according to Gartner.

"Device penetration is very high in Asia Pacific - at or beyond saturation point in mature markets and major cities in the emerging markets," said Lilian Tay, principal analyst at Gartner. "Market saturation, along with consumers extending the lifetime of their tablets, has caused a re-calibration in the growth trajectory in the market. From 2016, we expect the tablet market to resume growth from a stabilised base."

Meanwhile, the computing devices market is forecast to decline 1.9 percent this year, affected by the weak demand for tablets. Overall, the PC market will continue to grow slightly, as shipments in the premium ultramobile category compensate for a decline in sales of traditional desk-based and notebook PCs.

The overall increase in device shipments is driven by 4.1 percent growth in the mobile phone market, as cheaper priced smartphones stimulate replacements, especially in emerging markets.

CK Lu, another principal analyst at Gartner, said that Chinese vendors are aiming to grow in emerging Asian markets for their expansion plans outside China, as the local market is approaching saturation point.

"However, local currency depreciation against the dollar is deterring Chinese handset makers from pushing down smartphone prices to reach wider segments. This could limit their growth in 2015," he added.

 

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