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APAC ahead of smart mobile data curve, says Cisco Malaysia

AvantiKumar | March 2, 2015
The Visual Networking Index Mobile foresees a near 10-fold global mobile data traffic growth by 2019, 97% of which will be through smart connections, said Cisco Malaysia Country Manager Albert Chai.

Albert Chai, Country Manager for Cisco in Malaysia 

Photo - Albert Chai, Country Manager for Cisco in Malaysia


According to networking solutions provider Cisco's Visual Networking Index (VNI), there will be a near 10-fold global mobile data traffic growth in the five years leading up to 2019, 97 percent of which will be through smart mobile connections.

The latest index confirmed a worldwide shift from basic-feature phones of smartphones, said Cisco Malaysia's country manager Albert Chai. The adoption of more powerful mobile devices and machine-to-machine (M2M) connections together with increasing access to faster cellular networks are feeding the mobile traffic growth.

In addition, the use of tablets and hybrids (laptops with tablet features) has contributed to this surge, said Chai. "This report, once again, shows that the Asia-Pacific is ahead of its peers in terms of global internet traffic and data growth. Consumers in ASEAN are embracing the mobility trend with connectivity on-the-go becoming central to their daily lives."

He said that in 2014, 88 percent of global mobile data traffic was 'smart' traffic, with advanced computing/multi-media capabilities and a minimum of 3G connectivity, but that figure is expected to rise to 97 percent by 2019.

"Malaysia is facing similar growth of mobile data traffic driven largely by the emerging internet savvy generation as we usher the age of the Internet of Everything (IoE) where people, data, processes, and things are more connected," Chai said. 

"In order to satisfy this increasing demand, many service providers in Malaysia are deploying LTE technology which is expected to reach 1.6 million users in 2015," said Chai. "This advancement, coupled with the government's commitment to drive Malaysia's digital transformation aspiration will pave way for the nation to unlock the staggering opportunities presented from connecting the unconnected."

From a global mobile network perspective, 3G is expected to surpass 2G as the top cellular technology, based on connection share, by 2017. By 2019, 3G networks will support 44 percent of global mobile devices and connections; 4G networks will support 26 percent of connections, though will generate 68 percent of traffic.

 Topline findings

Commenting on the adoption of more powerful mobile devices and faster wireless networks, Doug Webster, vice president of service provider products and solutions marketing, Cisco, said: "This mobile-centric environment will give service providers a new landscape of challenges and opportunities to innovatively deliver a variety of mobile services and experiences to consumers and business users as the Internet of Everything (IoE) continues to take shape."

He said the Cisco VNI Global Mobile Data Traffic Forecast projected that global mobile data traffic will reach an annual run rate of 292 exabytes by 2019, up from 30 exabytes in 2014. These predicted 292 exabytes would represent:

  • 292 times more than all Internet Protocol (IP) traffic, fixed and mobile, generated in 2000; or
  • 65 trillion images (e.g., multimedia message service or Instagram) - 23 daily images per person on earth for a year; or
  • 6 trillion video clips (e.g., YouTube) - more than two daily video clips per person on earth for a year.


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