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AP consumers gain interest in mobile commerce

Nurdianah Md Nur | Oct. 11, 2013
Consumers are mainly buying apparel, footwear and books, as well as paying their bills and making bank transfers via their mobile devices.

SAP infographic
Click on infographic to enlarge. Credit to SAP.

Consumers in Asia Pacific are increasingly using mobile commerce services.

According to SAP’s latest study, about half (46 percent) of the mobile users in Asia Pacific have used their devices to purchase products or services. Top purchases via mobile include apparel and footwear (49 percent), and books or e-books (47 percent). Consumers are also paying their bills (66 percent) and making bank transfers (63 percent) through their devices.

With 84 percent of consumers in the region indicating their interest in buying goods and services through their mobile device in future, organisations should look at ways to leverage mobile commerce. For instance, organisations can offer services in which mobile devices can be used to make payments, or as a loyalty card, said Anthony McMahon, senior vice president, Platform Solutions at SAP Asia Pacific Japan.

Mobile security is a major concern for Asia Pacific consumers. To further drive the adoption of mobile transactions in the region, organisations will thus need to have in place measures that will assure consumers about personal data security (57 percent).

Conducted online in March and April this year, the SAP study surveyed 3,288 adults in the Asia Pacific region who own a mobile phone on their thoughts and use of mobile services.


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