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Aopen takes Blocks Global platform on board

Nermin Bajric | April 2, 2013
Partnership gives local business international exposure

Digital signage and appliance computing manufacturer, Aopen, has entered a new agreement to market and support Blocks Global's white label eCommerce and mCommerce platform through its own OpenService initiative.

Blocks is a privately-owned Australian retail marketing software developer based in Melbourne.

Aopen's OpenService was created as an end-to-end solution with intent of making digital signage simple and accessible to the retail sector, from remote management, content creation and distribution, to analytics and social media engagement.

According to Blocks managing director, Paul Wilson, the partnership has transformed the company from an Australian innovator into a "major global player in digital signage software" as it has provided Blocks with access to a worldwide market through Aopen's channel of distributors and partners.

"The partnership with Aopen followed 12 months of rigorous testing of our software through in-store trials," Wilson said. "It's a key opportunity for Blocks to rapidly grow its business internationally, and really punch above its weight."

For Aopen, the Blocks platform complement existing relationships with software providers, system integrators, installation partners and specialist consultancies within the network.

"We see [Blocks] as an ideal partner to the OpenService initiative," Aopen global strategy and market development director, Stephen Borg, said. "After rigorous testing, we found features that were completely unique."

"More than just signage, it represents holistic business tools for retailers, covering display, analytics and specialist services such as mCommerce."

 

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