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Android and Window Phones see positive growth in Q3 2013

Nurdianah Md Nur | Nov. 15, 2013
The growth is driven by the availability of affordable smartphones and phablets.

Android and Windows Phone have shown significant growth in the third quarter of this year (Q3 2013), according to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker.

With a total base of 211.6 million smartphone units shipped during the quarter, Android accounted for 81 percent of all smartphone shipments. Windows Phone, on the other hand, contributed to 3.6 percent of shipments in the same period, an increase of 156 percent year-on-year.    

The availability of affordable devices is driving the growth of both mobile operating systems. "Both platforms have a selection of devices available at prices low enough to be affordable to the mass market, and it is the mass market that is driving the entire market forward," said Ramon Llamas, research manager with IDC's Mobile Phone team. 

The average selling price (ASP) for an Android phone was US$268 in Q3 2013, a decrease of US$45 from the same period last year. Windows Phone decreased its ASP by US$23 year-over-year.    

Phablets, which are smartphones featuring five to seven inch screens, are also driving the growth of Android. In Q3 2013, phablet shipments accounted for 21 percent of the smartphone market, up from just 3 percent a year ago, according to IDC. Riding on this trend, Nokia recently introduced the Windows Phone-powered Lumia 1320 and 1520.


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