KitKat is apparently a better name than some alternatives, even Key Lime Pie, or KoolAid, KrispyKreme donuts, Kahlua or Klondike, the ice cream bar, Gold said. "Maybe it's not so easy to find a K and this way they get a name brand to co-market with," he said.
Some brand experts have said that if Android 4.4 has any problems, it could tarnish the Kit Kat chocolate bar brand, but apparently that's not a concern for Swiss-based Nestle.
Google and Nestle decided on the name last November, and Nestle's marketing head, Patrice Bula, told the BBC that the decision took Nestle only an hour, even though he recognized there might be risks if Android 4.4 is vulnerable to malware. The name was kept secret for the past nine months so it would come as a surprise when it was finally revealed.
Google's John Lagerling, director of Android global partnerships, told the BBC that no money changed hands with Nestle and that picking the KitKat name was designed to do something "fun and unexpected" even as Google workers internally were still calling the next Android release Key Lime Pie.
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