The AlphaWise and Morgan Stanley survey also found that iPhone owners are most likely to buy another Apple smartphone, with the higher retention rate from its competitors.
Rumours of an iPhone mini have been circulating for quite some time. It does seem likely that Apple could one day make a cheaper, smaller, lighter and more accessible iPhone; after all it made the iPod mini, iPad mini, and the Mac mini too. Check out our iPhone mini rumour round-up for more information.
Sign up for CIO Asia eNewsletters.