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Analysis: BT must ramp up enterprise services to make EE deal work for business

Matthew Finnegan | Feb. 9, 2015
Everything Everywhere acquisition will make it easier for corporate customers to procure mobile services, and could open the doors to IoT and M2M applications

This is a now potential area of opportunity for BT, said Bieler.

"BT has to think about the question of whether it needs to 'verticalise' and develop particular mobile solutions for individual sectors or macro-sectors like online healthcare, connected cars, or the whole dimension of mobile internet of things in the oil and gas sector," he said.

"So BT has to make a strategic decision on what it wants to focus on — but overall one thing that is clear is that it needs to ramp up its game in the enterprise space.


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