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Amobee enters the digital-out-of-home market

Anuradha Shukla | June 13, 2013
Combines its experience and technology innovations in mobile advertising with DOOH marketing solutions.

Amobee is entering the digital-out-of-home (DOOH) market by leveraging a combination of its experience and technology innovations in mobile advertising with DOOH marketing solutions.

The company has also partnered with TMN, the Touch Media Network of in-store interactive advertising displays, to enable brands and retailers drive in-store traffic via interactive brand experiences and in-store digital displays.

Amobee is currently expanding its presence through unveiling its new headquarters in Singapore. This expansion will allow it to offer global advertisers fully integrated digital marketing campaigns that are customised according to the requirements of local Asian markets.

This strategic move should boost revenue stream for brands and retailers as effective mobile ad campaigns are known to bring the consumer to the store and then help quick close of sale in the retail location.

"Mobile has been at the core of Amobee's success, and as mobile devices are increasingly integrated with traditional advertising, we are in a unique position to drive entirely new experiences across consumers' digital engagements," said Trevor Healy, Amobee CEO. "Digital displays are continuously evolving, and we aim to bring the most engaging mobile advertising campaigns across all screens."

Partnership with TMN
TMN will use the Amobee PULSE platform to instantly serve relevant advertising campaigns across the entire network of in-store digital displays.

The companies are giving customers the option to use their mobile device to collect rewards offered by the advertiser and apply it directly to an in-store purchase.

Headquartered in Singapore, TMN has been working with established brands and retailers in Asia to develop the next generation of in-store consumer engagement technology.

Amobee has given to TMN instant global scale and deep digital advertising expertise across Asia. TMN's remotely managed, interactive in-store digital displays will allow retailers to deliver fun and engaging brand experiences and promotions at the point of purchase.

"Media Innovation is an important thrust for Unilever. We are very excited to work with TMN who are addressing one of the most important challenges by providing engaging touch experiences at point of purchase," said Rahul Welde, Unilever vice president of Media for Asia, Africa, Middle East, Turkey and Russia.

 

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