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Amid blow-out quarter, Apple barely mentions Mac sales

Gregg Keizer | Jan. 29, 2015
Now, CEO Tim Cook thinks Macs may be cannibalising iPad sales.

"There is probably some level of cannibalization that's going on with the Mac on one side and the iPhone on the other," Cook said of the iPad. "And so you probably have a little bit about that that is shaking out."

Apple posted iPad sales of 21.4 million, nearly double the previous quarter but down 17.7% year-over-year, making the December period the fourth straight quarter of unit declines.

The iPad ASP fell to $419, a 5% yearly decline and a 3% drop sequentially. That was a record low ASP for Apple's tablet.

Cook attributed the iPad's poor performance to some of the same causes analysts have cited. "The [iPad] upgrade cycle is longer," Cook said. "It's longer than an iPhone, probably between an iPhone and a PC. We haven't been in the business long enough to say that with certainty, but that's what we think."

Even so, Cook remained bullish, as was his job, and pointed out the potential payoff from Apple's 2014 deal with IBM, which only began bearing app fruit in December. "I think the partnership with IBM and the work that we have going on in the enterprise is profound," Cook argued. "I think we're really going to change the way people work. Over a long arc of time I'd really believe that iPad is a great space, a great product."


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