"If we're not getting that performance from that additional power, we don't want to go there," Naffziger said.
AMD also plans to offer the Android emulator BlueStacks to win hardware makers over, as well as the capability to recognize faces through facial recognition, as well as customized gesture controls.
"Across the board there is an alignment from the hardware, to the platform, to the end user experience, and we've partnered with app developers to deliver apps in all of these categories," AMD's Lensing said. "So when you see Beema and Mullins come to market, you're going to see partners deliver apps that are centered around these experiences.
"This is part of the package: not to stop at the hardware, or at the platform level even, but to develop with our partners apps that are differentiated on AMD and offer them in either bundled configurations or free of charge if you have the APU," Lensing added.
So far, AMD's losing ground in the notebook market. But AMD said that Samsung and Lenovo plan products based on the new chips, which is a start. They'll need them to sell well to gain ground on Intel.
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