Photo - (from left) flanked by models, AMD representatives: Kwan Yee Wei, Component Sales Manager, AMD Malaysia; Koh Wai San, Component Marketing Manager, AMD Singapore; and Alex Tan, Country manager, AMD Malaysia launching the all-new second generation AMD A-series APUs
Semiconductor firm AMD Malaysia has launched its second generation AMD A-Series Accelerated Processing Units (APUs) for desktop, small form-factor and home theatre PCs.
These new APUs target do-it-yourself (DIY) PC builders, mainstream gamers and value-added resellers who want to upgrade their PC infrastructure with affordable performance, discrete-level graphics, multiple cores and fast processing for outstanding responsiveness, said AMD Malaysia's country manager, Alex Tan, speaking during the launch on 23 November 2012.
"The new AMD A-Series APU is ideal for anyone looking for a new desktop or home theatre PC with leading performance for the dollar," said Tan. "The Malaysian audience is a demanding and exciting one, and AMD strives to be innovative, providing a brilliant experience, allowing them to share, watch, create and play."
Compared to similarly-priced competitive offerings, the new APUs offer more cores, more speed, best-in-class entertainment experiences and an easy upgrade path based on a stable socket infrastructure, he said. "AMD APU users also gain access to the AMD AppZone and a comprehensive list of accelerated applications that leverage the full compute power of the APU."
"With hardware-accelerated support for DirectX 11 on AMD Radeon graphics and AMD Eyefinity technology delivering a more immersive experience, the AMD A-Series APUs are the ideal solution for systems running the highly-anticipated Microsoft Windows 8 and today's Microsoft Windows operating systems," said Tan.
"The combination of processing speed, multiple compute cores and discrete-level graphic capabilities on the second generation AMD A-Series APU makes it an excellent platform for the gamer and PC enthusiast alike," said AMD Singapore component marketing manager, Koh Wai San. "With an upgrade in the Piledriver and high performing Radeon graphics, we are continuing leadership in delivering great performance and great drivers."
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