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Amazon victory as Apple promises to stop ebook price fixing in EU

Karen Haslam | Nov. 8, 2012
Good news for Amazon: European Union regulators are expected to accept an offer from Apple that would allow retailers that compete with Apple's iBookstore to sell ebooks at lower prices.

Coker told Reuters that such a rule could be dangerous in Europe: "It could allow a single retailer to charge full price in a large market like the UK, and then sell below cost or for free in multiple smaller markets as a strategy to kill regional ebook retailing upstarts before they take root," he said.

 

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