This is a phone for Amazon's whales, the very top customers. Just like how you had to be an Apple die-hard to pay $600 for the first-gen iPhone, this first Fire Phone will be the most tempting for people all-in with Amazon for everything from shopping to ebooks to TV shows. Even though this is a respectable first showing, I think Amazon will keep improving both the design and the software polish, and hopefully the Appstore will mature at the same time. Then the Fire Phone has the potential to go from a phone to delight Prime customers to a delightful phone that will make new Prime customers.
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