Engage:BDR also scans all advertisements for malware, both before they go live, and then on an ongoing basis while they're active. It uses scanning by The Media Trust as well as other services.
After implementing the new policies, instances of malvertising have dropped to zero, reports Invincea.
Engage:BDR is also involved with the Interactive Advertising Bureau's Anti-Malware working Group and is helping to develop industry best practices.
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