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Advertisers need to start monitoring ad security

Maria Korolov | May 21, 2015
Law enforcement activity and improved security has forced criminals to look for easier targets, so they've zeroed in on advertising networks -- and advertisers are stuck paying the bill.

Second, advertisers can look at the security ratings such as those of Pixalate.

And, finally, they need to have their own systems in place to monitor ad impressions and clicks.

"Make sure you're not getting impressions from malware-ridden websites or users," he said.

 

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