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Adopting a mobile-first attitude: iProperty Group

AvantiKumar | Feb. 2, 2012
Malaysian online property group launches in-house mobile strategy and development team to cater to rising demand in Malaysia, Singapore and Indonesia.

Shaun Di Gregorio, CEO of the iProperty Group

PHOTO - Shaun Di Gregorio, CEO of the iProperty Group.


Headquartered in Malaysia, online property firm iProperty Group has gathered a team of digital experts to launch a mobile-first outlook in its upcoming strategy.

iProperty Group chief executive officer Shaun Di Gregorio, on 27 January 2012, said the formation of the new team was in line with the company's objectives to deliver better mobile products for customers and consumers across the group's core markets - Malaysia, Hong Kong, Indonesia and Singapore.

"We were the first to go to the market with the iPhone, iPad and Android apps, which were designed to enable consumers to have the convenience to search for properties in Malaysia and Singapore. We have seen great success with those and, with the rapid advances in mobile technology, we believe that we have much more to offer," said Di Gregorio.

He said that the team would be responsible for the Group's presence on all non-computer platforms - mobile phones, smartphones, tablets, smart televisions and other devices. "Research from across the group showed that users from mobile devices account for 28 percent of the total traffic in Singapore and Malaysia, 18 percent in Hong Kong and 23 percent in Indonesia. Each of which, indicating that users spend approximately between 4 ½ and 11 ½ minutes browsing through the apps to find their dream home or property related news via their mobile devices."

Head of the new mobile team, Michael Ong, said: "With these highly skilled team of innovative and digital experts, we will be working towards creating more highly innovative products that will help improve customer and consumer experience. This approach will be consistent all across the core markets."

Headquartered in Malaysia, and listed on the Australian Securities Exchange, the iProperty Group operates online property portals for consumer and business needs in the markets of Malaysia, Hong Kong, Indonesia and Singapore.


 In-house development

"Our main development, releases and enhancements of mobile applications and websites will be done in-house and the team will be working with partners to deliver solutions to consumers and customers," said iProperty Group chief information officer, Andy Kelk.

Kelk said that a total of 280,000 iPhone, 80,000 iPad and 45,000 Android applications have been downloaded since the group launched it in Malaysia and Singapore last year.

He said that the group experienced significant success with the launch of the mobile site,, and in Malaysia, Singapore and Indonesia respectively. "The mobile site offers consumers an easy to use mobile version of the leading website, regardless of the models of their smartphones."


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