Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Adobe's new interactive shoppable video experience

Azadeh Williams (CMO) | July 30, 2015
By 2019, video is set to command an estimated of 80 percent of all Internet traffic. To leverage this proliferation of video consumption, Adobe is integrating a new shoppable video platform in a bid to enhance the next generation in digital consumer interaction.

"The fact is people are just more used to watching video now," Stark continued. "It's more exciting and more engaging. So whether you're binge watching your favourite show or you're watching something from a brand, it is that trained idea of watching something just that more exciting. Why watch just a static image, when you can watch something so dynamic. And that's what is driving this need towards interactive video."

The new shoppable video platform will be available from August.

Source: CMO Australia

 

Previous Page  1  2 

Sign up for CIO Asia eNewsletters.