"The fact is people are just more used to watching video now," Stark continued. "It's more exciting and more engaging. So whether you're binge watching your favourite show or you're watching something from a brand, it is that trained idea of watching something just that more exciting. Why watch just a static image, when you can watch something so dynamic. And that's what is driving this need towards interactive video."
The new shoppable video platform will be available from August.
Source: CMO Australia
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