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Ad-blocking software is costing websites real money

Ian Paul | Aug. 12, 2015
Ad-blocking software is on the rise, and it's no surprise why. People are fed up with advertising networks that track you across the Internet and sites littered with ads. Ad-blocking software helps users reclaim their privacy and enjoy a calmer Internet browsing experience.

If iOS users turn to ad blockers in droves, that will have a significant impact on ad-based online revenue, especially in the U.S., where iOS makes up 44 percent of smartphone marketshare, according to comScore.

While iOS may be the ad-blocking platform of the future, right now Google Chrome is the browser of choice for ad-blocking users, according to the Adobe and PageFair report. That's ironic considering a large portion of Google's income relies on web-based ads.

 

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