Maybelline Thailand has selected aCommerce, an end-to-end e-commerce service provider in Southeast Asia, to bring its brand online.
The partnership is a full service e-commerce bundle that aims to make "e-commerce a simple effort" for Maybelline Thailand and a "great experience for their customers," said Tom Srivorakul, aCommerce Thailand CEO.
Under the partnership, aCommerce will provide the design and development of an e-commerce platform, manage Maybelline Thailand's full inventory, do the pick-packing and delivery throughout the country, and provide marketing services. Marketing services provided will include email direct marketing (EDM), search engine marketing (SEM), search engine optimisation (SEO), Facebook marketing, and social media marketing.
aCommerce will also provide strategic channel distribution through its "PopShops" on popular beauty publisher sites and mobile partnerships with LINE.
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