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A new era for mobile music in Malaysia: Maxis, Spotify

AvantiKumar | Nov. 8, 2013
The exclusive partnership makes more than 20 million tracks available to Malaysian subscribers.

Maxis Spotify - Photo modified

Photo - (From left) T. Kugan, Head of Digital Services, Maxis Berhad (centre, standing); Sunita Kaur, Director for Asia, Spotify  and Chris Bevington, Director, Global Strategic Partnerships, Spotify at the Maxis-Spotify partnership announcement at Menara Maxis on 24 October 2013.

 

An exclusive partnership makes more than 20 million tracks available for online and offline use by Malaysian subscribers, according to new partners Malaysian telco Maxis and streaming music provider Spotify.

Maxis head of digital services T Kugan said at just RM10 (US$3.15) per month, both prepaid and postpaid Maxis customers can access the Spotify Premium service along with 150MB of Internet data on their mobile, computer and tablet devices.

"Our partnership with Spotify is a perfect fit as it will set the bar for a new era of music in Malaysia," said Kugan. "With smartphone penetration continuing to expand in the country, we are also seeing a surge in demand for music access on mobile devices."

"What's bringing this partnership together is the fact that our customers can take full advantage of our fastest and widest network in the country," he said. "Our LTE [long term evolution] customers, in particular, enjoy a greater Spotify experience, as they get to ride on speeds that are generally five to 10 times faster than 3G, which means an even more seamless Internet experience with greater download speeds. This adds a whole new dimension to their lifestyles, enhancing their overall experience in consuming music digitally."

Spotify director for Asia, Sunita Kaur, said: "Spotify offers you the ultimate music experience on your mobile. Choose from millions of songs, from the very latest hits to the classics, all available in fantastic sound quality, instantly. What's more, you can download your music and listen to it offline so you're never without your favourite tunes."

 

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