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A car could be the final piece of Apple's puzzle

Michael Simon | Feb. 17, 2015
If we think of CarPlay like the Motorola ROKR, then the mythical Apple Car could be the iPhone.

Zero to 60

Assuming this isn't Tim Cook's version of an early April Fool's Day joke, however, I'm not so sure we'll ever see an Apple car on the road (and I'm downright certain it won't be a minivan, as the Journal suggested). Apple's top-secret auto project doesn't need to produce anything drivable to be worth the time investment; the knowledge gained about batteries, seamless connectivity, and location awareness would be invaluable to any of Apple's current products, especially CarPlay, which Cook has already deemed "very, very important" to the evolution of the ecosystem.

But then again, we've been down this road before. Less than a year and a half after the first fruits of its Motorola partnership, we were introduced to the iPhone. Steve Jobs wasn't content to have just a part of a phone, he wanted to build an end-to-end solution that was pure Apple. A car may be a bit further outside of Apple's purview than a phone, but there's no reason to think it won't be able to build on what it learned with CarPlay. The car represents Apple's final frontier, the only place where we're not as connected as we could be.

After all, just look at what the ROKR turned into.


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