7. Ask for testimonials/reviews. " LinkedIn Company pages allow businesses to list their products and services so that other LinkedIn users can recommend them to their networks," explains Hollar. And you can use Linkedin Groups to "send a group announcement linking to your company page that encourages customers to recommend your product or service," she notes.
8. Involve your employees. "Businesses can amplify their impact by encouraging multiple employees to actively engage in timely dialogue with other LinkedIn users," says Lauren Hug, founder, HugSpeak Coaching & Consulting.
Just make sure to "provide training on how to use Linkedin, how to represent the company and network on behalf of the company," suggests Kim Garst, CEO, Boom! Social. "When everyone is involved on the platform, it creates a phenomenal extended network that creates a larger company presence and builds industry awareness."
For specific information on how to create, join or manage a LinkedIn Group, go to the LinkedIn Groups — Getting Started page.
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