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8 ways online video can improve your business

Jennifer Lonoff Schiff | July 10, 2013
From attracting new customers with online marketing to recruiting employees, business owners, managers and video experts discuss how video can benefit your organisations.

99designs' Grad says that video testimonials add a greater level of depth. "A video customer testimonial [such as this one from Startup Grind] conveys so much more to prospective customers than a quote or even a case study ever can," she says.

And, by featuring a happy customer singing your praises in his or her own words, a video helps build trust. "It can also show who your target demographic is and how your company serves them well, which is why having multiple video testimonials targeting different prospects is always a good idea," Grad says.

7. Share Best Practices
"We use both live and recorded video to create a community for our clients, bringing hundreds of Walmart suppliers from across the globe together each week for the purpose of sharing best practices," says Matt Fifer, cofounder of 8th & Walton, an education and consulting firm.

"Video [such as this one] has been an extremely popular and effective medium for us, as our clients are typically extremely busy throughout the week and prefer to catch up during what are often non-business hours."

8. Keep Remote Employees Connected
Many companies already use video conferencing and webinars to stay connected, but you may not realize that "video is a great way to strengthen company culture internally," says Brad Jefferson, CEO and cofounder of Animoto, an online video creation service.

Especially if your employees work in different locations, video can create a sense of shared community, like this one Animoto did to share its big San Francisco office opening or this video showcasing the company's volunteer work.


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