Just make sure your webinar is content rich, with relevant content (that is content relevant to the target audience), well organized and hosted by someone with experience conducting or running a webinar.
8. Don't forget about press releases."Competition for visibility is intense," says Abby Hammer, product manager, Vocus, which owns PR Web. "Press releases help small and midsized businesses amplify their content across hundreds of global and local channels, allowing them to achieve the same exposure as much larger brands," she says.
"By including press releases as part of an integrated marketing strategy, small businesses are able to get their content directly in front of consumers and connect with journalists and bloggers -- interactions that can result in lasting impressions," Hammer says.
In addition, the cost of posting a press release via a wire service is relatively inexpensive, typically $200 to $300, with releases being picked up by the major search engines and thousands of websites. And small businesses have a number of wire services to choose from, including PR Newswire and PR Web.
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