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7 ways to use social media to attract holiday shoppers

Jennifer Lonoff Schiff | Nov. 25, 2014
Marketing and social media experts share their tips on how to use social media to get people talking about – and buying – your products this holiday season.

For example, you could "provide advice on what to wear and/or bring to family parties or corporate events or [provide suggestions on] gift giving," says Adam Forrest, senior director, Americas Marketing, Demandware, a scalable commerce platform for enterprise retail.

6. Ask followers to share their holiday tips and memories on Twitter. "People love to share their Christmas tips and hints," says Velasquez. So "get people talking about their festive habits, purchases and activities [on Twitter]." To get people talking (or tweeting), start discussions with open-ended questions like, "What are some fun stocking stuffer ideas?" "What's your favorite holiday cocktail?" or "What's your favorite Christmas song?"

To keep track of conversations, use hashtags like #stockingstuffers, #ChristmasMusic, #holidaycocktail.

7. Hold a holiday-themed Facebook contest or giveaway. "What better way to ignite the holiday spirit than with a holiday-themed contest?" asks Cliff Corr, director of Client Marketing, Rockhouse Partners, which provides digital solutions for live events. "Photo contests [especially with prizes for, say, the funniest holiday photo or ugliest holiday sweater,] are a fun way to gain new followers and increase engagement. And according to SociallyStacked, 63.4 percent of Facebook users say they are likely to share a link to a holiday contest or giveaway."

You could also host "a holiday-themed daily prize draw campaign, such as, 'The 12 Days of Christmas,' [held over 12 days leading up to Christmas,] to encourage followers to visit your Facebook page every day," suggests Velasquez.


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