4. Gain Influence on at Least One Social Network
Some say the Klout algorithm puts more weight on some social networks than others. Fernandez says that's a misperception. "The mix of network impact is different for almost everyone. The social network you're most active on, or that is most relevant to you, will be weighted more heavily in your score than others.
5. As Your Klout Score Climbs, Work Harder
Once your Klout score surpasses 40, increasing it becomes harder, Fernandez says. The service makes it relatively easy for people to get a Klout score into the 30s, to encourage participation. "As you go up the ladder, it gets harder," he says. "Eventually, you hit a wall, and every point you rise is more difficult than the last one." Among other reasons, this is designed to reflect significant influence.
6. Grow Your Non-social Influence, Too
Klout began as a measure of digital influence. Just as Google seeks to organize all the world's influence, Fernandez says, Klout's goal is to reflect all the world's influence. As a result, the service is taking steps to reflect a person's offline as well as online influence.
For example, Fernandez says, LinkedIn is a good indicator of offline influence. If you're not that active on Twitter and Facebook, but you're on LinkedIn and connected to a lot of CEOs, that will weigh into your score, he says. In addition, though having your own Wikipedia page will only "marginally" help your Klout score, a page that's updated often and has many links pointing to it "will have a big impact."
Another indicator is how often people search for you in Bing, Microsoft's search engine. (Microsoft is a Klout investor, and Bing is a Klout technology partner.) If your name is searched often, that means you have some offline influence, Fernandez says; those searches will then be "an ingredient" in your Klout score.
7. Don't Take It Too Seriously
To be sure, some people obsess over their Klout scores the way some dieters obsess about their weight. "Klout has psychosocial elements," says Shaina Epstein, social media associate for Eastwick. "When people see a score next to their name, [they] want to improve it." At the same time, people with low Klout scores have reported feeling lower self-esteem.
If that describes you, Epstein says, then you're taking Klout too seriously. A Klout score should be used as indicators of activity, she says, and not a hard statistic about who you are.
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