Klout was once a topic of controversy, but these days most social media experts and digital marketers agree that your Klout score matters, especially if you're connecting with customers or hunting for a new job.
Given Klout's importance as a social media metric, what, then, can you do to keep your score climbing? Here those experts - as well as Klout CEO and co-founder Joe Fernandez - offer their tips to improve your Klout score.
1. Be Authentic
Chris Dancy, who has been called " the worlds most quantified man," offers this advice for maximizing your Klout score: "[Don't] engage in trickery and manipulation. Align yourself with your innate gifts and passions, and share them with the world." Why will this help you stand out? "Not many people actually do this," Dancy says.
2. Share Big Personal News
Jason White, senior SEO strategist with Dragon Search Marketing, says the birth of my first child caused a 20- to 30-point bump to his Klout score. That "baby bump" remains to this day, White adds, but it did cause him to lose a little faith in Klout's metrics: "I could manipulate them based on what would get engagement."
3. Connect With Influencers
This means writing posts that will cause social media influencers to share, like or engage with your content. "Who interacts with your posts is important," says Daniël W. Crompton, director of technology for Oplerno. "It really helps to get somebody with a high Klout score to retweet your tweets."
Cassidy Williams, a computer science senior at Iowa State University (with a Klout score of about 71), agrees. "Post things on Facebook and Twitter that you know will get likes and retweets. Interact a lot with people in your network, so that people will interact with you," she says. "Be strategic about your posts. Don't just constantly post a ton of stuff willy-nilly, because that doesn't help you. Only interactions with others help."
Fernandez says more than 400 "ingredients" go into determining a Klout score, adding that the service processes 15 billion pieces of data every day to calculate its scores. Push all that aside, though, and boosting your Klout score boils down to just a few things, he says.
"If you frequently create content your network engages with, you'll have a high Klout score," he says, admitting that it's easier said than done. "The Internet has a short attention span. If you're not consistently in the conversation, your score starts to decay."
That said, being overly active has its drawbacks: People will stop engaging with you, which can cause your Klout score to decline. "Don't be noisy, or people will ignore you - and that doesn't make you influential," Fernandez says.
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