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6 ways to add social media to your web design

Jennifer Lonoff Schiff | March 5, 2013
Web designers, social media experts and marketers discuss the impact of social media on Web design and offer tips on how you can integrate the two to reach more customers and prospects.

The bottom line regarding Web design and social media: "It no longer makes sense to create a Website if it's not going to be integrated [with your] social networks," says Marko Z. Muellner, vice president of Marketing, ShopIgniter. "Not only do you increase the challenge of driving awareness and traffic [when you ignore social media], you eliminate the potential for sharing and earned amplification.

"Website designers have become great strategic anthropologists, understanding how and why people use their sites while keeping focused on business needs," he says. "Now they must understand how their target audiences use social media so that they can incorporate liking, sharing, commenting, pinning, etc. in new ways that meet expectations and surprise and delight."

 

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