Moreover, giving people "the option to register/login via Facebook, Twitter, etc. instead of filling out forms shortens the registration process, which tends to lead to an increase in the conversation rate for user registrations," says Adam Kirkwood, designer/developer, Viralheat, a social media management, publishing and engagement service.
3. Make Your Web Design Social Media Friendly
"Companies and organizations should design Websites, from code to content to commerce, in ways that complement the social media user experience, and vice versa," says Dino Baskovic, a digital marketing consultant.
For example, on many homepages, "static content has largely been replaced with variable content that feeds from various sources, such as social media feeds, blog feeds, category driven areas of the site, news feeds, etc.," notes Brian Compton, creative director, Lewis PR. "As a result, homepage layouts [such as this one for
Adds David Carrillo, manager, Earned Media, The Search Agency: "Implementing Facebook Open Graph and Twitter cards on a Website is the best way to control the presentation of your Website on social networks. And it's a lot easier to implement from the beginning than to have to go back once the site is already built out."
4. Make Content Shareable
"What good is it if a consumer or prospect finds something they like but it's too difficult to 'like' it or 'tweet' it [or 'pin' it] right from that page?" asks Daniel K. Lobring, senior director of Public Relations at rEvolution, a sports marketing and media agency. "Embedding the ability to share on all pages of content is now essential."
"Your product and content pages should have social sharing buttons right by the item picture, making it easier for your customers to instantly share your items," says Tevis.
5. Incorporate Facebook Reviews Into Your Website.
To increase conversion rates on its Websites, Panama Luxury Vacations integrated Facebook customer reviews.
"We created a 'Testimonials' tab on Facebook and asked customers after completing our survey if they'd be willing to share their feedback on Facebook," says Casey Halloran, the cofounder and chief marketing officer. "It worked way better than we'd planned. We received 100 testimonials within four months."
The only problem: "We got a few negative comments." But even that, Halloran says, was not a bad thing as it helped the company improve its customer service, "which created more positive feedback, which improved our Website conversion and boosted sales."
6. Embed YouTube Videos When Appropriate
"Many pages with quality YouTube videos rank better in search engines, especially if there are more video views," says Brian Coughlin, an SEO specialist at OpticsPlanet.com. "Videos also increase a visitor's time on page and improve conversion rates."
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