Another advantage of RMM: "RMM delivers detailed phone demographic information to marketers, which can help them craft future mobile campaigns," says Kolodziej.
"Video accounts for 50 percent of all mobile data," says Phillip Clement, director of Sales and Marketing at SDL Mobile. Marketers that create content "that detects the device and delivers the right size and style of video will see huge growth."
5. Even Shorter Content (Micro-Content)
"Content will continue to get shorter," to better appeal to mobile viewers, predicts Informatica CMO Marge Breya. In addition to the increased use of services such as Vine, a video looping app with a maximum length of six seconds, we will see brands create "a three-second video or a Snapchat photo that lasts on your device no longer than 24 hours," she says.
6. The Gamification of Mobile Ads Will Continue
People are competitive by nature and enjoy "acquiring points or badges, unlocking content and competing with friends," explains Jason Ginsburg, director of Interactive Branding, Brandemix. As a result, he predicts that "more mobile ads, whether in browsers or apps, will use gamification to compel users to click on them."
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