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5 ways to use your bounce rate to improve your website

Angela West | Nov. 16, 2012
Many website owners focus on the quantity rather than the quality of clicks when they open up their Google Analytics dashboard. But the quality of your clicks is far more important. Luckily, you can determine that easily by your bounce rate--the percentage of visitors who come to your site but leave shortly after arriving.

Do a keyword profile for your business once every six months. The web is an ever-changing beast and so are customers' surfing habits. A keyword profile from two years ago is useless. You can refresh this by using the Google AdWords Keyword Tool to plug in current key terms and follow its suggestions to switch up your site copy. Where you notice big changes, you may want to change your site navigation and create new pages to speak to your new key terms. This will reduce your bounce rate by putting your site on the map for terms that your customers are actually looking for.


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